At Coinbase, I contributed to Platform Payments, bridging the gap between fiat and crypto by enabling seamless transfers from users' bank accounts to buy crypto. My role involved creating scalable payment components used across various team. My design launched in 2024 and is being rolled out across all Coinbase products in 2025.
Sole Designer
5 design teams using this component
I focused on building a scalable, consistent platform that simplifies the transfer of funds from banks to Coinbase, ensuring a seamless user experience. Here are some key metrics I track.
Payments are at the core of many key user journeys—deposit, withdrawal, buy, sell, subscription, and third-party transactions.
The payment selection process was inconsistent across interfaces, causing confusion and increasing cognitive load for users when choosing payment methods.
I conducted an audit of live user experiences by capturing screenshots of key journeys across different devices and modes (simple and advanced), identifying inconsistencies.
I reached out to design teams across multiple surfaces, gathering insights to understand their specific goals and align our visions. This helped inform key decisions when creating the pattern.
I designed the Payment Selector and its sub component, Payment Method Cell using the company’s UI system components to ensure consistency and reliability.
I carefully crafted a Figma component designed for maximum learnability and productivity. By testing with different designers, I ensured it was intuitive and could save teams time in building this screen.
I documented every detail of the components, including logic, anatomy, states, and examples. This provided clear guidance on everything from error states to formatting bank account numbers.
To test the component’s impact, I tracked its adoption rate as it rolled out across teams. By the time I left Coinbase, 38% of surfaces had adopted the Payment Cell component, with full rollout expected by 2025.
From this project, I learned that while design systems enhance usability, building strong connections with design teams is essential. Our decisions must empower teams to achieve their goals efficiently.
I refined my approach to system thinking, understanding what should be standardized in a system pattern versus what should be customizable for individual teams. This balance improves with a deeper understanding of the problem scope.
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