Hi, I'm Grace!
I design digital experiences to be intuitive, guided, and scalable—rooted in evidence-based design. Previously at GoDaddy & Coinbase.
Redesigning Recommendations for Business Owners to Drive Engagement
Early experiment increased dashboard engagement by 7%, leading to a full rollout.
Simplifying Domain Setup & Settings for Non-Technical Website Owners 🔒
Improved key retention metric by 5% and shaped GoDaddy’s annual company strategy.
Designing a Scalable Payment Selector for Frictionless Fiat-to-Crypto Transfers
Rolled out to 7 surfaces, reducing support contact and improving cash-add success.
Creating a Conversational Assistant for Home Improvement Shoppers
AI-based assistant guiding customers through Lowe’s mobile app and smart carts, winner of a Gold MUSE Design Award.
EDUCATION
Carnegie Mellon University
M.S. Design for Interactions 2025
University of Washington
B.S. Human-Centered Design & Engineering 2020
EXPERIENCES
Coinbase
Graduate Design Intern 2024
GoDaddy
UX Designer 2020 — 2023
UX Design Intern 2020
Wunderman Thompson
UX Design Intern 2019
AWARDS
MUSE Creative Awards
Gold Winner, 2x Silver Winner
NY Product Design Awards
Silver Winner
Core77 Design Awards
Student Notable in Interaction